A Leadership Perspective: Is Email a Leadership Issue?

In a word; yes.  In a few words; it’s a big issue.

Human beings have a limited amount of attention and energy to spend at any given time. We are so inundated with complexity, information, and data that our attention is exhausted.

From a leadership perspective, this can translate into an inability to access innovation, creativity, intelligent risk-taking, decision-making, and the full performance potential of our teams. It can also mean we are missing opportunities for strategic connections, deepening relationships, mentoring, coaching, guiding, and so forth.  That’s a high price to pay to answer a handful of emails.

Email is a leadership issue because it has direct, immediate and relentless impact on the way leaders focus their attention and energy.  For many, getting the time needed to do the deeper thinking required for creative strategy and planning is a thing of the past.

Instead, leaders can spend inordinate amounts of time in short-term, tactical, transactional communications represented by the ever-increasing pile in the inbox. It can make for a transactional kind of leader—one who becomes a task master instead of a visionary.

A gigantic breakthrough in this thinking is sorely needed.  Freeing up mental capacity is a priority for leaders and their teams in order to successfully manage this flow; to innovate and to stay creative.


In order to maximize performance and achieve potential, there has been a concerted focus on the development of capability: skills and behavioral competencies. This is true at all levels, from teamwork, sales and customer service, to management and leadership development. The development of capability does not, however, address the aspect of capacity: the ability to process, store and integrate these capabilities and apply them effectively. It is through attention to our cognitive processes that we can enhance our mental capacities…. The combination of developing both capability and capacity is seen as the next level of performance enhancement.”                     

                                                       – Neuro Leadership Journal


When we learn to focus our attention and energy AND connect our time and actions to what matters most, the possibilities for what we can accomplish is infinite and purposeful. Creativity, resiliency, communication, motivation, engagement, results, and leadership all improve.

See more about the leadership viewpoint from Jeni Golomb, the CMO/Head of Marketing for Daisy Brand, as she shares her perspective on how Effective Edge helped her improve productivity across her entire team and create a space for connection and teamwork.