Founded in 1995, Effective Edge was created as executives and leaders began feeling the pressure of delivering results, quickly growing their people to meet continuously rising demands as well as balancing their own work and life. Executives and business leaders benefitted from the transformation that they received from coaching. These executives and leaders then asked how their teams and organizations could come together to work more effectively toward achieving their objectives. Effective Edge responded to those needs and over the next two decades, and coached and trained teams in hundreds of global organizations across a vast array of industries. As we worked more intensely with these organizations, the Effective Edge team found that projects and major initiatives were key points of pain for these same executives and leaders as they faced the grim realities that 65% of projects failed. Results were not in alignment with expectations and a new paradigm was needed to achieve success. Since that time, Effective Edge’s primary focus became advocating for the leadership and committing to the successful execution of the project by helping organizations, project leaders and teams create successful outcomes and practical solutions to deliver on their big projects and major initiatives.